Specifically, the Mass Communication program aims to develop the following competencies among its students:
• Proficiency and imaginativeness through writing courses,
• Technical skills and creativity through production work,
• Discipline, investigative skills, and critical discernment through research projects; and
• A deep sense of social responsibility, gender and ecological sensitivity in their professional and personal lives.
Competencies |
Indicators |
Mastery of the history, foundations, principles, nature and characteristics of media and communication |
– Ability to explain relevant theoretical concepts and principles relating to media and communication |
Critical awareness of and responsiveness to issues related to media and communication |
– Ability to articulate and defend positions on issues concerning media and communication through disciplined writing and/or oral argumentation – Ability to make critical judgments on ethical issues concerning the media and communication profession |
Critical awareness of and responsiveness to current and enduring events and issues |
– Ability to find and identify relevant current events – Ability to articulate and defend positions concerning relevant current events through disciplined writing and/or oral argumentation |
Advocacy for gender-fairness, ecological harmony, social justice and peace |
– Active and continuing involvement in development-oriented initiatives in support of gender-fairness, ecological harmony, social justice and peace |
Technical Proficiency, Resourcefulness and Creativity in writing for media and its allied fields |
– Ability to research, write and edit for different media, formats and genres with the responsible and appropriate use of technology |
Technical Proficiency, Resourcefulness and Creativity in producing and directing for media and its allied fields |
– Ability to produce and direct for different media, formats and genres with the responsible and appropriate use of technology |
Discipline, Critical Discernment and Technical Proficiency for media and communication research |
– Ability to conduct media and communication-related inquiries with the responsible and appropriate use of technology |