2560 Leon Guinto Street

Singalong, Malate, Manila

Philippines

632-8567-7686

632-8559-7593

Specific Objectives

Specifically, the Mass Communication program aims to develop the following competencies among its students: 

• Proficiency and imaginativeness through writing courses,
• Technical skills and creativity through production work,
• Discipline, investigative skills, and critical discernment through research projects; and
• A deep sense of social responsibility, gender and ecological sensitivity in their professional and personal lives.

Competencies

Indicators

Mastery of the history, foundations,  principles, nature and characteristics of media and communication

– Ability to explain relevant theoretical concepts and principles relating to media and communication

Critical awareness of and responsiveness to issues related to media and communication

– Ability to articulate and defend positions on issues concerning media and communication through disciplined writing and/or oral argumentation

– Ability to make critical judgments on ethical issues concerning the media and communication profession

Critical awareness of and responsiveness to current and enduring events and issues

– Ability to find and identify relevant  current events

– Ability to articulate and defend positions concerning relevant current events through disciplined writing and/or oral argumentation

Advocacy for gender-fairness, ecological harmony, social justice and peace

– Active and continuing involvement in development-oriented initiatives in support of gender-fairness, ecological harmony, social justice and peace

Technical Proficiency, Resourcefulness and Creativity in writing for media and its allied fields

– Ability to research, write and edit for different media, formats and genres with the responsible and appropriate use of technology

Technical Proficiency, Resourcefulness and Creativity in producing and directing for media and its allied fields

– Ability to produce and direct for different media, formats and genres with the responsible and appropriate use of technology

Discipline, Critical Discernment and Technical Proficiency for media and communication research

– Ability to conduct media and communication-related inquiries with the responsible and appropriate use of  technology