BUSINESS TALKS FORUM 2018: A College Week Celebration Highlight
This school year’s College Week Celebration highlighted a roster of excellent resource speakers in the various talk forums in the campus. The Business Talks Forum of the School of Business was one of the highlights attended by the business students and faculty of business. Adopting the overall theme “Enhancing Creativity through Liberal Arts Education”, the forum steered an interesting pair of industry executives to relate their exposure and professional experiences to the students. The Dean of College, Sister Rosario Obiniana OSB delivered the opening remarks to officially launch the forum.
The forum featured Mr. Simplicio B. Umali, Jr., the President and General Manager of Gardenia Bakeries Philippines, Inc., the country’s largest manufacturer of loaf bread. As the person responsible for the exceptional growth of Gardenia bread business, he shared with the students that a prime mover of competitive advantage is innovation through creativity. He advocated that so much of creativity is necessary for a company to be different and do things better than others. The other resource speaker was Ms. Vernadine Baritua-Soriano. An alumna of SSC School of Business, Ms.Baritua-Soriano is the Senior Product Manager of the San Miguel Purefoods for Yellow Spreads Category and Product Innovation. In her talk, she proposed that creativity is our expression and application of human creative skill and imagination. It is someone’s own creation and “diskARTe” to a meaningful direction that will fulfill her goals. She exhorts her “disARTe” concept to be applicable in all aspects of life.
The 2-speaker lineup undoubtedly delivered relevant and significant insights which instilled among the students that there is strong connection between creativity and business success. It is universally recognized that the most inexpensive and efficient source of innovation and creativity lies within the employees of the company. As students, Scholasticans should welcome challenges in the school that foster creative thinking and discovering unique ways of doing things better.
By Ramon R. Mañalac
Dean, School of Business